a proven leader with 12+ years of experience in brand marketing & product development

Zack Tolbert is a skilled marketing, sales, and retail professional, passionate about building brands and customer experiences.  For the past 12 years, Zack has directed the marketing efforts of globally recognized, successful CPG brands including Clarisonic, Kiehl's, LancĂ´me, and PCA Skin.

A storyteller at heart, brand and product marketing is in Zack's blood. He is a highly motivated leader driven to solve problems through collaboration and developing creative solutions.

expertise in omni-channel marketing & distribution

Deep knowledge OF GO-TO-MARKET STRATEGY

Freestanding Retail

Wholesale

Ecommerce/Digital

Professional/B2b

TV Retail

a well rounded brand marketing executive

rich history of successful strategy development & exectution

advertising and media

planning, buying, creative development

Zack has managed $15M+ media budgets, led creative development and media planning/buying for ad campaigns in print, national TV, and online.

Wholesale and Retail Sales

retail strategy, expansion, organic growth

Zack is well versed in retail sales via FSS, wholesale, and B2B. He has led YOY double-digit growth strategies across multiple distribution channels.

Product Catalog Management

Portfolio positioning, pricing, research

Zack successfully directed and grew a brand portfolio of $185M+ and has launched dozens of innovative, industry-changing products.

People Management

Team leader, cross-funcitional collaborator

Zack is a respected people manger with a history of leading and motivating teams large and small. He has spearheaded many cross-fuctional task forces.

Want to learn more?

Zack is happy to discuss business and career opportunities